Hero, Hug and Hygiene Videos: 3 Types of Online Video Classifications
September 29, 2014
Sometimes, we'll hear something that's so totally useful and brilliant that it inspires our work and how we communicate about the work we do. This time around, that's how we feel about the categorization terminology that Jon Klaff, who is the head of media solutions at YouTube / Google talked about during the Reel Summit this summer. Jon categorizes commercial online videos into three categories: "Hero Videos", "Hug Videos", and "Hygiene Videos." Let's take a look at those terms, what they mean and how they can help you communicate your video needs to your teams.
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