How To Combat Marketing Invisibility With Customer Stories

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March 19, 2015

We’ve learned to adjust our paths to avoid aggressive campaigns. Branded communications have become the enemy and are seen as deceitful marketing gimmicks to undermine purchase intent –especially online! We’ve developed banner blindness, inbox filters, and an innate ability to ignore all sponsored content. As a whole, we have become desensitized to anything that even begins to resemble marketing. Yet more than ever, we seek information to help us make decisions. So, whom do consumers trust? The answer is simple…each other. Testimonials are powerful sales tools and marketers are slowly beginning to realize the potential but, just as with every other marketing tactic, eventually consumers will put up an invisible wall to limit exposure. So what can you do to reach your audience? Start with something different, exchange testimonials for customer stories. Here's how.

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