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Using Video To Maximize Content Marketing With Social Media

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April 20, 2015

The content superstar once reserved for YouTube now frequents news feeds across every major social media platform. Instagram, twitter, and Facebook, are all relatively recent joiners in offering native video services or promoted video advertisements. Their marketing departments understand engagement trends better than anyone and their movement has quickly reshaped content marketing across the globe. Marketing departments worldwide have joined a video marketing movement with the shared understanding that a social media strategy without video inclusion isn't going to get very far. This article takes a look at the top social platforms and offers suggestions for content improvement.

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Uncover Video Success With The Kipling Method

April 14, 2015

The Kipling Method is an interrogative problem-solving technique often used for research. When combined with video marketing, success is imminent.

5 Keys To Successful Video Marketing

April 07, 2015

5 elements of video marketing that lead to goal conversion.

Communication Breakdown

March 30, 2015

Understanding how an audience translates messages is critical in making powerful human connections through video.

How To Combat Marketing Invisibility With Customer Stories

March 19, 2015

A testimonial typically consists of an expression of satisfaction but stories are much more in depth, with descriptions of how the individual felt before, during, and after their brand interactions.

Get Lucky With Video: 5 Traits Viral Branded Videos Have In Common

March 11, 2015

This article looks at the top branded viral videos and determines what qualities they have in common.

3 Ways To Turn Viewers Into Brand Champions

March 06, 2015

In a highly-digital world, word-of-mouth can make or break a brand. Smart business people are developing video marketing strategies that turn viewers into brand champions. Here's how.

How a $10 video turned into $185,000 for one startup

March 04, 2015

A case study on Windcatcher Valve demonstrating results that can be attained through video marketing.

A Simple Guide To Analyzing Video Metrics

February 23, 2015

Video metrics can be overwhelming so it's critical to pinpoint the results you want and focus on related analytics. We examine the top video marketing goals and their associated metrics.

Video: The Virtual Sales Rep

February 16, 2015

Video has the power to incite sales conversions. Just as with any marketing tactic, though, not all video is created equal and every deployment won’t deliver results.

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