Orabrush Video Case Study: How Video Strategy Launched a Brand
August 25, 2014
The Orabrush was the brainchild of Dr. Bob Wagstaff, whose service in the Philippines brought him into contact with missionaries complaining about how their bad breath was impacting their ability to to communicate effectively with the local population. Dr. Wagstaff, who has a pHD in engineering, had previously created a device for cleaning off chicken skins that, when applied to people’s tongues, seemed to greatly reduce the occurrence of bad breath. Seeing that it was helping with the efforts of the missionaries, he realized he had stumbled onto a product that could have great appeal to the masses. Thus was born the Orabrush.
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