Hero, Hug and Hygiene Videos: 3 Types of Online Video Classifications

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September 29, 2014

Sometimes, we'll hear something that's so totally useful and brilliant that it inspires our work and how we communicate about the work we do. This time around, that's how we feel about the categorization terminology that Jon Klaff, who is the head of media solutions at YouTube / Google talked about during the Reel Summit this summer. Jon categorizes commercial online videos into three categories: "Hero Videos", "Hug Videos", and "Hygiene Videos." Let's take a look at those terms, what they mean and how they can help you communicate your video needs to your teams.

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Awesome Portland Design Week Events

September 22, 2014

Portland Design Week has our creative juices pretty psyched! Take a look at the some the awesome events where you'll be able to find us lurking around.

The Five Things You Need to Know About Online Video Presentation

September 19, 2014

'The Five Things You Need to Know About Online Video' Presentation by our very own Robb Crocker and Wacom's Charles Voloshin. This duo dissects some of Wacom's video success and best practices.

Orabrush Video Case Study: How Video Strategy Launched a Brand

August 25, 2014

How Orabrush used a video series to teach their audience about bad breath, build a loyal audience, and ultimately sell millions of products.

Inside the Video Production Timeline

August 15, 2014

Take a look at the Funnelbox video production timeline and process. We share this with our Clients so that they know what to expect from working with us every step of the way.

The Dazzling Journey to Self-Production Video

August 06, 2014

Self-production video - when you’re producing your video by yourself in a small broom closet with a stack of books as a tripod, believe me when I say, all filmmakers have been there.

How “Weird Al” Won With A Kick Ass Video Strategy

July 29, 2014

"Weird Al's" Mandatory Fun was released on July 15, 2014 and has since made it to #1 on Billboard U.S. charts - the first comedy album to do so since 1963.

Reel Summit 2014 Key Learnings

July 25, 2014

Too often, business think they need a “viral video” to propel their company to super-stardom. Videos like Dollar Shave Club and Orabrush launched two obscure companies in to the stratosphere.


July 02, 2014

We were lucky enough to be in Brazil shooting stock footage for Uberstock as the country prepared for the World Cup. The Brazilian locals were kind and gracious to us, naturally, we became capitvated

The Birth Of 4K or The Dearth Of 4K? A Search For The Best 4k Content

June 30, 2014

There are a lot of people out there starting to search for the best 4k tv experience, so I thought my recent quest for ultra hdtv content may be helpful to others considering making the move.