FUNNELBLOG

How To Combat Marketing Invisibility With Customer Stories

Email Share

March 19, 2015

We’ve learned to adjust our paths to avoid aggressive campaigns. Branded communications have become the enemy and are seen as deceitful marketing gimmicks to undermine purchase intent –especially online! We’ve developed banner blindness, inbox filters, and an innate ability to ignore all sponsored content. As a whole, we have become desensitized to anything that even begins to resemble marketing. Yet more than ever, we seek information to help us make decisions. So, whom do consumers trust? The answer is simple…each other. Testimonials are powerful sales tools and marketers are slowly beginning to realize the potential but, just as with every other marketing tactic, eventually consumers will put up an invisible wall to limit exposure. So what can you do to reach your audience? Start with something different, exchange testimonials for customer stories. Here's how.

View Full Story

Get Lucky With Video: 5 Traits Viral Branded Videos Have In Common

March 11, 2015

This article looks at the top branded viral videos and determines what qualities they have in common.

3 Ways To Turn Viewers Into Brand Champions

March 06, 2015

In a highly-digital world, word-of-mouth can make or break a brand. Smart business people are developing video marketing strategies that turn viewers into brand champions. Here's how.

How a $10 video turned into $185,000 for one startup

March 04, 2015

A case study on Windcatcher Valve demonstrating results that can be attained through video marketing.

A Simple Guide To Analyzing Video Metrics

February 23, 2015

Video metrics can be overwhelming so it's critical to pinpoint the results you want and focus on related analytics. We examine the top video marketing goals and their associated metrics.

Video: The Virtual Sales Rep

February 16, 2015

You clicked on this blog, so we can assume you are interested in using video for sales. That’s great; your video has a purpose —you’ve already taken the first step in developing a strategy! So what e

Using Video to Convert Browsers to Buyers

February 10, 2015

Actionable tips to turn online browsers into buyers using video.

2 Ways To Improve HR Through Video

January 30, 2015

The myriad of video uses to bolster HR may seem overwhelming, so we have broken it down into two simple categories.

5 Ways to destroy your video SEO

January 20, 2015

Bad SEO. What do you have to do to ensure your video is a viewless, unshared wonder? Make sure it’s extremely difficult to find by following these five tips.

5 Tips For Video Content Strategy

January 13, 2015

5 Tips for a successful video content strategy

Categories