What Google’s Mobile Update Means For Video

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May 19, 2015

Google's mobile-friendliness update to its existing algorithm affects every type of digital content, and it may be especially important for sites using video. This article provides 4 tips to get you started in optimizing online video for multiple devices.

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The Top Video Marketing Challenges & How To Avoid Them

May 05, 2015

Well-executed video will yield return on investments but it is not without challenges. Keep reading to discover the top video challenges and tips on how to avoid them.

Content Marketing’s Royal Baby

April 27, 2015

We've all heard "content is king". If that's true, then video is most definitely content's royal baby. Find out why video reigns supreme and how to ensure a vast following of loyal subjects.

Using Video To Maximize Content Marketing With Social Media

April 20, 2015

A social media strategy without video inclusion isn't going to get very far. This article takes a look at the top social platforms and offers suggestions for content improvement.

Uncover Video Success With The Kipling Method

April 14, 2015

The Kipling Method is an interrogative problem-solving technique often used for research. When combined with video marketing, success is imminent.

5 Keys To Successful Video Marketing

April 07, 2015

5 elements of video marketing that lead to goal conversion.

Communication Breakdown

March 30, 2015

Understanding how an audience translates messages is critical in making powerful human connections through video.

How To Combat Marketing Invisibility With Customer Stories

March 19, 2015

A testimonial typically consists of an expression of satisfaction but stories are much more in depth, with descriptions of how the individual felt before, during, and after their brand interactions.

Get Lucky With Video: 5 Traits Viral Branded Videos Have In Common

March 11, 2015

This article looks at the top branded viral videos and determines what qualities they have in common.

3 Ways To Turn Viewers Into Brand Champions

March 06, 2015

In a highly-digital world, word-of-mouth can make or break a brand. Smart business people are developing video marketing strategies that turn viewers into brand champions. Here's how.