Orabrush Video Case Study: How Video Strategy Launched a Brand

Email Share

August 25, 2014

The Orabrush was the brainchild of Dr. Bob Wagstaff, whose service in the Philippines brought him into contact with missionaries complaining about how their bad breath was impacting their ability to to communicate effectively with the local population. Dr. Wagstaff, who has a pHD in engineering, had previously created a device for cleaning off chicken skins that, when applied to people’s tongues, seemed to greatly reduce the occurrence of bad breath. Seeing that it was helping with the efforts of the missionaries, he realized he had stumbled onto a product that could have great appeal to the masses. Thus was born the Orabrush.

View Full Story

Inside the Video Production Timeline

August 15, 2014

Take a look at the Funnelbox video production timeline and process. We share this with our Clients so that they know what to expect from working with us every step of the way.

The Dazzling Journey to Self-Production Video

August 06, 2014

Self-production video - when you’re producing your video by yourself in a small broom closet with a stack of books as a tripod, believe me when I say, all filmmakers have been there.

How “Weird Al” Won With A Kick Ass Video Strategy

July 29, 2014

"Weird Al's" Mandatory Fun was released on July 15, 2014 and has since made it to #1 on Billboard U.S. charts - the first comedy album to do so since 1963.

Reel Summit 2014 Key Learnings

July 25, 2014

Too often, business think they need a “viral video” to propel their company to super-stardom. Videos like Dollar Shave Club and Orabrush launched two obscure companies in to the stratosphere.


July 02, 2014

We were lucky enough to be in Brazil shooting stock footage for Uberstock as the country prepared for the World Cup. The Brazilian locals were kind and gracious to us, naturally, we became capitvated

The Birth Of 4K or The Dearth Of 4K? A Search For The Best 4k Content

June 30, 2014

There are a lot of people out there starting to search for the best 4k tv experience, so I thought my recent quest for ultra hdtv content may be helpful to others considering making the move.

World Cup Content and Search Trends

June 18, 2014

There are 503.8M searches for World Cup terms. With such a high search volume, Google created a fascinating landing page dedicated to World Cup search trends, so we decided to take a deep dive...

Austin Shoe Hospital: Video Case Study

May 19, 2014

As Austin Shoe Hospital grew, they were faced with two key challenges that video helped them overcome. Take a look.

All Things Catsidered | How to Create Newsroom Content

May 05, 2014

When the Portland Trail Blazers made it to the NBA playoffs, we went nuts. The whole town went nuts. Here at Funnelbox, we couldn't help but see it as an opportunity to join the conversation.