Be Like BuzzFeed: How to Grow Your Branded Video Marketing Using Their Strategy

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December 15, 2014

Anyone under the age of 35 is well aware of BuzzFeed, the content-generating behemoth whose branded content strategy easily outperforms yours millions-to-one. With 175 million unique monthly users viewing the some 700 pieces of daily content they pump out, going BuzzFeed means going viral. BuzzFeed’s video content satiates users’ short-attention spans and their craving for easily-digestible, highly sharable content. A recent case study by Smart Insights revealed that Buzzfeed videos were viewed 110 million times around mid-2014. That’s certainly nothing to sneeze at. If your video content growth seems stagnant, here are some tips on how you can grow your branded video marketing using Buzzfeed’s strategy.

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